News from: 31.03.09

New Advertising Campaign Results in Additional Contractor Turnover

In the German home market Heckert Solar launches a new end-user campaign slated to create additional volume for contract partners.

The focused advertising campaign of Heckert Solar attracts a lot of attention since its start February 2009. The company wants to communicate directly to its target audience - both the residential proprietor and the farmer - for the first time using three motifs for Germans leading magazines for building savings as well as for agriculture. As a result Heckert Solar on the one hand increases its brand awareness and on the other hand it provides its contract partners with inquiries coming in from end-users interested. "Thanks to this campaign in farming magazines we already were able to sign three contracts with end-users, whose inquiries Heckert Solar had passed on to us", says e.g. Michael Götte, general manager of Solar-Tec GmbH located in Brandenburg, Germany.
The campaign was targeted to promote the product benefits of Heckert Solars high performance modules in front of a broad German audience. This is why the communication anchors on performance and quality "Made in Germany". The campaign will be continued with other advertising material such as point-of-sale promotions, product documentation or the new fair stand design to increase its impact.

With a more international approach Heckert Solar simultaneously created a fourth advert motif for the trade media in the most important European markets as well as for the US market, that - identical in content - is targeted to PV installers and wholesalers.