News from: 16.02.10

Customers are satisfied with Heckert Solar

Market research institute EuPD presents good results from representative telephone interviews.

Satisfied customers are the signboard of successful enterprises. That's why the Heckert Solar AG continuously tries to improve the quality of customer relationship. To reach this goal objective information about today's and future wishes of the customers is vital. Hence, in February Heckert Solar has asked EuPD Research, Bonn, to carry out a representative telephone survey in its home market Germany. Now the results have been reported: The whole mark lies at 2.15. „In a benchmark comparison with other branches Heckert Solar is better by about 0.4 mark points than the average and lies before most of the consumer goods and service industries“, according to Thomas Olbrecht, Head Research Operations Center at EuPD.

With the so-called old customers - those who have ordered Heckert Solar high-efficiency modules over a time period longer than two years - the whole mark lies even at 1.91. This might be interpreted as that the company has continuously developed co-operation and seems to maintain fair relationship with its customers permanently. „Our strength is listening“, believes Till Uhle, head of marketing and sales at Heckert Solar. „Our strategy is four ears to the customer only – i.e. the area sales manager out in the field and the service manager at the corporate headquarters in Chemnitz, Germany. Taking into account our low fluctuation rate this is how to built a close, trusting partnership.“